Learn about diamonds, metals, and gemstones.

The 4 C’s of Diamond buying


Cut has the greatest effect on the beauty found in a diamond. The grader evaluates the skill in fashioning the cut of the diamond and uses technology to assess the diamond’s light performance. The more precise the cut, the more the diamond captivates the eye.


A diamond’s color is a measure of the stone’s whiteness, which means it is actually measuring the lack of color that a diamond has. Most diamonds, although the look colorless, actually have slight tones of yellow or brown. For most people, the difference between colorless and near colorless is hard to see. As the imperfect tones of yellow or brown become more easily apparent, the stone is considered less rare and it’s cost decreases.


The clarity of a diamond refers to the presence (or lack) of imperfections. Practically all diamonds contain naturally occurring internal characteristics called inclusions. The size, number, position, and nature of inclusions determine a diamond’s clarity grade and affect the cost. Generally, the more imperfections (or inclusions) a diamond has, the lower the clarity.


A Carat is the unit of measurement to determine a diamond’s weight. It is also known as Carat Weight, which is used as the standard unit of weight for gems, as well. One carat (ct.) is equal to 0.2. Carats are then divided into 100 points. So a quarter-carat has 25 points and is written as 0.25 carats, or ¼ carat.

Diamond Shapes


Diamonds come in a number of shapes. Picking a shape for the main stone in an engagement ring will dictate the style of that ring. While a solitaire ring will have just one main stone and shape, many engagement rings have the main stone with different shaped stones surrounding it, highlighting the center stone.   Some of the most popular diamond shapes are: Round, Pear, Princess, Heart, Emerald, Baquette, Marquise, and Oval. The pictures below illustrate 12 different diamond shapes:

























At Zembar Jewelers we offer gemstones of all colors. Jewelry that features gemstones is a favorite for gift giving.  Personalizing jewelry with gemstones and birthstones makes a personal piece that will be treasured forever.


For those born in the month of January, your birthstone is Garnet. This stone comes in a variety of colors ranging from pink to black. Most common of this birthstone color is reddish brown.



The beautiful purple colored Amethyst is gemstone color for the month of February. This stone has an intense violet to purple hue.



The birthstone of March is Aquamarine. The stone is the color of the sea.



The birthstone for the month of April is the diamond…every girl’s best friend.



The rich green of emerald is the birthstone color for the month of May.



June has the birthday stone of pearl. Pearls actually come in a variety of colors from gold, green, blue to black.



The amazingly beautiful ruby is birthstone for the month of July. It is most common in a blood red color, but can also found in brown, pink and purplish tones.



The Peridot is a vibrant lime colored stone which is the birthstone of August. It can sometimes be found in a range of colors from dark olive to bright yellow.



The beautiful blue colored Sapphire is September’s birthstone. It is often used for engagement rings. Sapphires come in a variety of colors including pink, yellow, or even white.



Opals are known as the birthstone for October.  This stone shimmers and shows different colors in different light and angles.  An alternate to this October birthstone is the pink Cubic Zirconia.



Topaz is the birthstone for November. It comes in an array of colors including green, red, gold and pink. Citrine is an alternate birthstone for this month.



Blue topaz is the birthstone for the month of December. Sometimes this stone can appear pink or yellowAn alternate birth stone for December is the Turquoise.


Gold is an element found naturally in a distinct yellow color. It is resistant to rust, tarnish, and corrosion. Although gold is very strong, it’s also the most malleable of all precious metals. It maintains its shape and is durable, making it a fantastic metal for jewelry.


White Gold

To make gold white, gold is combined with metal alloys that are white in nature. Jewelry is then “plated” with this extremely hard element called rhodium to give it the white finish. Although strong, rhodium can wear away over time, making your jewelry appear more yellowish, like real gold. Rhodium plating is a simple process that can be done to restore whiteness to jewelry that has faded.


Rose Gold

Rose gold is gold mixed with a copper alloy. By increasing the copper colored alloys and decreasing the silver colored alloys that are mixed with gold, the rose color is achieved. Rose gold has the same amount of pure gold as white gold; it is only the mix of the alloys that is changed to create the rose colored look.



Sterling silver is a white-grey colored metal. Less expensive than gold, platinum and titanium, silver is a softer and does not have hardness that the other metals do. Silver is a popular metal and is commonly used for jewelry such as earrings, pendants, bracelets, watches, necklaces and rings. It is usually not recommend to be chosen for ladies and men’s wedding rings, and is not suitable for ladies engagement rings because of it’s softness.



Palladium is a precious metal that is similar to metals such as platinum and rhodium. Palladium has a natural gray-white luster. It doesn’t tarnish or need to be rhodium plated, making it is a perfect, low maintenance metal. Palladium’s biggest advantage is that it lighter than platinum, but still durable. Because of this lightness, it can be cast into more intricate fashions and is also less expensive.



Tungsten is a dark gray glossy metal. It is a very hard, strong and durable metal, which makes it quite heavy. Tungsten’s unique characteristic is that it is highly scratch resistant. It is only possible to scratch tungsten with objects that are harder than itself, such as diamonds, sapphires, rubies and ceramic. It will retain a polish longer than any other metal, preserving it’s natural, glossy look.



Titanium is a lustrous gray metal. It is stronger than gold, platinum and even steel, so jewelry made from Titanium will last a lifetime. Titanium is also very lightweight and comfortable to wear and people with sensitivities to metals are often unaffected by wearing titanium jewelry.


Stainless Steel

Crafting jewelry out of stainless steel has gained popularity in recent years due to trends that lean towards an industrial, street look with a touch of flare. Stainless Steel has found its way to fashion where it’s used in everything from necklaces to earrings. It is impervious to staining or corrosion, making it a perfect choice for jewelry worn every day.

Zembar Jewelers offers quality, selection, and excellent customer service.


With so many jewelers to choose from, it isn’t always easy to know which one you can trust with your business. Zembar Jewelers is a local, family-owned business. We pride ourselves on honesty, integrity, quality products, and unsurpassed customer service. We take excellent care of every person that walks through our doors and can help in selecting that perfect jewelry piece. When you come to Zembar Jewelers, you will not only find a wide selection of jewelry, you will also find a friendly, comfortable atmosphere and an experienced staff that can answer any questions you may have. Stop by our showroom today!